6 Steps to Amazon Success
So how do I go about achieving the following results in less than 1 year?
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Increasing Total Sales by 94.1% or 51.72%
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Increasing Ad Sales Growth by 139.2% or 76.92%
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Reducing ACoS from 26% to 21% or 36% to 27%
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Reducing TACoS from 11% to 9% or 15% to 8%
Step 1: Diagnose Underlying Issues
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Inconsistent YOY Growth
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Fluctuating PPC Revenue
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Inefficient Ad Spend
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Poor Creatives (PDP images, A+ & Storefront)
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Poor SEO Efforts
Step 2: PPC Transformation
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Implement a comprehensive PPC campaign structure, launching multiple targeting initiatives focused on high-performing segments while eliminating ineffective ad spend.
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Introduce new products, which are promoted with various strategies to test their sales and conversion potential.
Step 3: Implement Key Strategies
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Product and Campaign Analysis: Target best-sellers and seasonal products, and ensure new launches have strong ratings.
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New Campaigns with Proper Structuring: Launch detailed campaigns, separate high search volume targets, and create portfolios for new launches.
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Continuous Data Analysis: Regularly check and optimize campaign performance, and use daily data for precise adjustments.
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New Products: Introduce new products targeting specific customer needs.
Step 4: Ad Types and Budget Allocation
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Focus on High ROI: Allocate most budget to Sponsored Products (SP) campaigns.
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Experimentation with SD: Experiment with Sponsored Display (SD) campaigns for new product visibility.
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Preparation for Sponsored Brand (SB): Targeted high search volume keywords for Sponsored Brand campaigns.
Step 5: Optimization Techniques
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Bid Optimization: Systematic bid adjustments, daily data reports, refined keyword selection.
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Keyword Management: Prioritize relevant keywords, regularly update lists, and implement negative keywords.
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Negative Targeting: Exclude underperforming keywords, and refine targeting in Auto campaigns.
Step 6: Leveraging Amazon Features
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Brand Analytics Tools: Utilize insights from tools like the search query dashboard.
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Stay Ahead with Updates: Keep strategies updated with Amazon's latest features.
In Conclusion
By understanding product-level performance, targeting the right customers, and optimizing ad spend, you can achieve remarkable sales growth.
New campaigns, ad types, and continuous data analysis ensures my client's strong market position.
Amazon Certifications
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Amazon Ads Foundations
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Amazon Sponsored ads
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Amazon Advertising Campaign Planning
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Amazon DSP Campaigns
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Amazon DSP Advanced
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Amazon Ads Retail
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Amazon Video Ads